Ubud is a town in central Bali, Indonesia, considered the arts and culture center of the island.

Tourism on the island developed when Walter Spies came to Ubud, an ethnic German born in Russia who taught painting and music, and dabbled in dance. Spies and foreign painters Willem Hofker and Rudolf Bonnet entertained celibrities including Charlie Chaplin, Noel Coward, Barbara Hutton, H.G. Wells and Vicki Baum. They brought in some of the greatest artists from all over Bali to teach and train the Balinese in arts, helping Ubud become the cultural centre of Bali. A new burst of creative energy came in the 1960's in the form of Dutch painter Arie Smit (1916-), developing The Young Artists Movement. There are many museums spread all over Ubud, including Museum Rudana.

Ubud is famous for it's regularly nightly traditional dance performances, which are part of the traditional culture and are arranged for tourists on a regular schedule. Hindu-Balinese ceremonies take place on a nearly daily basis, especially in the European summer, which is the driest and coolest season here.

Ubud is popular in part today because it is the best place in Bali to break out of the tourist mode and get off the beaten path, although far from undiscovered. Boutique hotels and villas are plentiful as well as home stays and Indonesian guest houses are easily available to the foreign tourist.